On a recent day trip to the city, I was so excited to explore some of Korea’s thousands of cafes. Seoul’s Cafe in the City stood out immediately with it’s pink accents and bright flowers. Right across from the famous Coex mall and Starfield Library in Gangnam, it’s a great place to grab lunch, a morning coffee, or just hang out on a Saturday.

Seoul Cafe in the City exterior
Cafe in the City | Seoul, South Korea


39 Teheran-ro 87-gil, Samseong, Gangnam, Seoul, South Korea

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@cafeinthecity_seoul on Instagram

Try This

Dutch Cube Latte

You Should Know

Cafe in the City was a filming location for a Kdrama called ‘She Would Never Know.’ The name was changed, but the storefront appeared in a season 5 episode.

About Cafe in the City

This Seoul cafe is relatively new. It opened in March of 2018 in the Gangnam district of Seoul right across from the famous Coex mall (home of the giant Starfield Library.)

They serve coffee, tea, and desserts in their gorgeous two story space. The cafe also frequently hosts events like a strawberry tiramisu no-bake class or a celebration for Baekhyun’s birthday (a singer in the Kpop group Exo.)

Cafe in the City Layout

The first thing that catches your eye about Seoul’s Cafe in the City is the pink door and flowery front window. Against the gray buildings, it really pops. There is a small outdoor patio out front with a few tables and umbrellas.

Inside, it’s a really large space. The first floor is divided by a long bar height community table lined with flowers. There’s greenery and flowers everywhere, which brings so much brightness to the cafe. To the left are a couple seating options.

Sit in front of the window and people watch or grab a couch and comfy chairs with a group.

On the right side, there is a bench seat lining the wall, along with smaller tables in front of accordion style window doors. The window doorway is lined with flowers for another stunning view outside.

Seoul cafe in the city window seating
Cafe in the City window seating

The register and bar is at the back of the first floor with the menu on screens overhead. It’s in Korean and English so no worries about translating and the barista was super nice.

Cafe in the City register and bar
Register and bar

Just before you get to the register, on the right side of the cafe is the staircase leading upstairs, set against an accent wall that just makes your jaw drop.

Cafe in the City accent wall and staircase
Accent wall and staircase to second floor

Second Floor

The upstairs basically follows the shape of the building to form a large balcony on all sides.

Cafe in the City second floor
Second floor balcony

You can look down onto the cafe below or sit near the window and look out over the streets of Gangnam.

View of Gangnam, Seoul from the second floor

I love to people watch so I could have stayed here all day sipping my latte. Next time I just might!

This Seoul Cafe in the City menu is relatively small but has some great options. There are the usual espresso based options, which we chose. I got a vanilla latte and my husband got a dutch cube latte.

Seoul Cafe in the City vanilla latte
Vanilla latte

The dutch cube latte is dutch coffee frozen into coffee ice cubes. You get the cubes and a small pitcher of milk to pour over. As they melt, you get an iced latte!

Dutch Cube Latte

For non-coffee drinkers, they do have milk based beverages like milk teas and matcha lattes. They also have milkshakes, lemonades, and specialty teas from Kew&Leaves Tea. This brand is run by Master Tea Blender Hyunjin Sung, an expert in the tea world. No matter what you drink, it’s worth a visit.


The standout food item at Cafe in the City is the croffle. It seems to be a favorite in Korea and I mean, can you blame them?

This could be a brunch meal, but is also an excellent dessert. Aside from that, they have a selection of cakes and some pastries like tarts, croissants, and cheesecake.

Seoul Cafe in the City dessert case
Cafe in the City dessert case

If you’re looking for a more filling meal, they have all different kinds of sandwiches – grilled cheese, egg, etc. The food menu also changes to reflect seasonal offerings like strawberries or holiday flavors.

There’s so many cafe options in the city, but the next time you’re in Seoul, Cafe in the City is a must visit. You can get some great coffee and great Instagram shots – win-win!

If pink is your aesthetic,

check out this other pink cafe just south of Seoul

About Author

Kiersten is a former barista, current travel writer, and forever coffee addict. Learn more about your coffee shop tour guide here.

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